Net Profit Margin
What It Measures
How much profit a company keeps from every dollar of revenue after all expenses, taxes, and interest. It's the ultimate measure of profitability—what's left for shareholders.
Formula
Net Profit Margin = (Net Income ÷ Revenue) × 100Net Income = Revenue minus all costs, operating expenses, interest, and taxes
Why It Matters
Shows efficiency at converting sales into actual profit. High margins mean pricing power or low costs. Compare across competitors to see who manages expenses best.